Mar. 27th, 2005

*TILT*

Mar. 27th, 2005 08:22 pm
ksmith: (brollie)
I usually buy whatever paper towel brand is on sale--they all seem to work about the same. If I have a choice between an all-white towel and a pattern, I'll opt for the pattern since the color will brighten up the kitchen. Sometimes these patterns incorporate words as well, usually spice/herb names like "Rosemary". "Pepper."

The latest batch of towels is a brand called "Sparkle". There's a pattern of butterflies, and the towel brand name, and...a saying, which reads "Nature forever puts a premium on reality."

This isn't the type of thing I expect to find printed on a paper towel. I'm more used to the Dove chocolate type platitudes--"Never settle", or "Seize the chocolate", or somesuch. "No thyme like the present."

"Nature forever puts a premium on reality." What does this mean, exactly? Is this a major new saying that I missed? Does everyone know about this except me? Was it in all the papers before it moved to the paper towels?

I'm trying to imagine the marketing meetings during which they thought up this thing. I'm wondering how the meeting attendees related this saying to paper towels, or butterflies, or both. To me, the saying seems to mean that nature favors reality, that if given a choice between reality and other sorts of perception, reality would come out on top. Ok, this is all well and good, but it seems a little stilted and I still can't fathom why this sort of concept, which strikes me as though it was a once-lucid thought that was run back and forth through Babelfish one too many times, is doing on a paper towel.

*TILT*

Mar. 27th, 2005 08:22 pm
ksmith: (brollie)
I usually buy whatever paper towel brand is on sale--they all seem to work about the same. If I have a choice between an all-white towel and a pattern, I'll opt for the pattern since the color will brighten up the kitchen. Sometimes these patterns incorporate words as well, usually spice/herb names like "Rosemary". "Pepper."

The latest batch of towels is a brand called "Sparkle". There's a pattern of butterflies, and the towel brand name, and...a saying, which reads "Nature forever puts a premium on reality."

This isn't the type of thing I expect to find printed on a paper towel. I'm more used to the Dove chocolate type platitudes--"Never settle", or "Seize the chocolate", or somesuch. "No thyme like the present."

"Nature forever puts a premium on reality." What does this mean, exactly? Is this a major new saying that I missed? Does everyone know about this except me? Was it in all the papers before it moved to the paper towels?

I'm trying to imagine the marketing meetings during which they thought up this thing. I'm wondering how the meeting attendees related this saying to paper towels, or butterflies, or both. To me, the saying seems to mean that nature favors reality, that if given a choice between reality and other sorts of perception, reality would come out on top. Ok, this is all well and good, but it seems a little stilted and I still can't fathom why this sort of concept, which strikes me as though it was a once-lucid thought that was run back and forth through Babelfish one too many times, is doing on a paper towel.

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